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Sheeza Shah is founder and Managing Director of UpEffect, a crowdfunding and social impact consultancy shaping a benevolent economy through equitable finance and strategy. Sheeza has spent the last decade in the tech, non-profit, and social enterprise world project managing and supporting enterprises with their business and fundraising strategies; baking impactful and sustainable frameworks into organisations; driving UpEffect’s 95-percent crowdfunding success rate; and accompanying social entrepreneurs on their journey to impact. As a Founding Member of Zebras Unite, she operationalised and launched the Zebra Solidarity Fund, inspired by the Islamic Zakat framework and is currently designing an Islamic finance instrument which aims to revive the original essence of Islamic economics to create a racially equitable society.



Sheeza speaking on Islamic Finance at DazzleCon in Portland, US

Sheeza speaking at DazzleCon in Portland, US

About UpEffect 

UpEffect is a crowdfunding and social impact consultancy shaping a benevolent economy through equitable finance and strategy. We work at the intersection of social, environmental and economic impact, cooperative structures, ethical finance and Islamic economics.  We do this through three service offerings: crowdfunding, crowdfunding coaching and strategic consulting. Our approach offers organisations with tools to become sustainable, adopt socially responsible business practices to serve and uplift communities, create living wage jobs and to widen their impact by addressing pressing problems including social and economic injustice, climate change, global poverty, illiteracy and more.


UpEffect's work has earned global media attention:


UpEffect, Thraedable, Behind The Netra and Indy Hothi were invited to the BBC Studio to discuss their Passports campaign 

About Sheeza

Frustrated by disparities in social wealth distribution and funders prioritising conventional products over impactful solutions, Sheeza launched UpEffect in 2016 with her cofounder to equip social entrepreneurs with tools to turn their ideas into ventures. UpEffect’s unique crowdfunding support model has driven its 95-percent campaign success rate, helping founders build sustainable enterprises and raise capital directly from socially conscious customers. 


Sheeza speaking with Ibrahim Khan on the The Halal Money Show - Zakat on Investments


Sheeza is a Post Growth Institute Fellow and a leading voice on Islamic finance and beneficial business models and her work has been covered widely including being named in Forbes’ “20 Tech-for-Social-Good Startups to Watch,” the Financial Times’ “Top 100 Most Influential BAME Leaders in UK Tech,” Computer Weekly’s “Most Influential Women in UK Tech”, Emerald Network's "100 Top Inspiring Muslims", Asians in Tech’s “Asian Tech Pioneers 2022” and “Muslim Leadership 100 Powerlist”. She has also been featured in the National Museum of Computing, Sophos Lab and was recognised as UK’s Business Woman of Excellence by His Holiness, Mirza Masroor Ahmad. 



Sheeza has guest lectured at Warwick Business School and UCL.  


Sheeza speaking at Ernst & Young on Fintech and Islamic Finance 

Speaking Engagements 

Sheeza has guest lectured, moderated panels and delivered talks around the world:

  • Innovative Finance for Social Impact Community with Aunnie Patton Power
  • Mozilla Festival
  • SuperCrowd23 
  • University of California / Accent 
  • Tufts University
  • Islam Channel, Halal Money Show
  • Zebras Unite, Islamic finance and the new economy
  • Shift 2021
  • Year Here, London
  • Zebras Unite, Portland, US
  • Deloitte, London
  • Baringa Partners, London
  • Kings College London
  • Islam Channel, London
  • PwC, London
  • Global Islamic Economy Summit, Dubai
  • Ernst & Young, London
  • London Fintech Week, London
  • NESTA, London
  • University of Warwick Business School, Warwick
  • UCL, London
  • London Business School, London
  • LSE, London
  • Skoll World Forum Marmalade at University of Oxford
  • Pfizer, Lisbon, Portugal
  • BBC Radio, London
  • The University of Arts, London
  • Voice of Islam, London
  • DazzleCon, Portland, USA
  • University of Greenwich
  • University of Portsmouth
  • Muslamic Makers, London
  • Muslim Lifestyle Show, London
  • Women Economic Forum, London
  • Startup Europe Week, London 




Sheeza co-authored a published study on "Social enterprise crowdfunding in an acute crisis" for the Journal of Business Venturing Insights. 

She is a contributing writer in ‘Perspectives on Impact’ by Nina Montgomery. Features chapters by Jacqueline Novogratz, Farah Ramzan Golant and Leila Janah. The book was endorsed by Nobel Peace Laureate Muhammad Yunus.

Sheeza has also written for The Guardian, Thomson ReutersVirgin and Huffington Post




To book Sheeza to speak about crowdfunding, social entrepreneurship, Islamic economics, tech for good businesses, ethical organisational design, or founder journeys, please reach out to sheeza@theupeffect.com.